TELL THE STORY OF YOUR BRAND
VITASCOPE ARTS. A CREATIVE AGENCY.
THINK OUTSIDE THE BOX
We are a full-service creative agency specializing in creating high-quality commercials, branded content, social media assets, and billboard design-to assist in the marketing of your product, brand or company. Our work has been seen on billboards in Times Square, broadcast around the world, and viewed by millions of people. We believe in storytelling, and creating a story around your brand through the visual medium, whether that is video or graphic design.
INCREASE
AWARE
NESS
A well-crafted commercial can effectively communicate your company’s message, brand, and values through visual storytelling. It allows you to showcase your products, services, or unique selling points in an engaging and memorable way. By creating a compelling video, you can keep viewers engaged, increasing the chances of them absorbing your message and taking action.
steps to the process
01
CONCEPT DEVELOPMENT
CONCEPT DEVELOPMENT
The concept development process for a commercial involves generating and refining creative ideas to form the foundation of the advertisement. It begins with gathering information about the target audience, the product or service being promoted, and the marketing objectives. Brainstorming sessions are conducted to generate a variety of ideas, from which the best concepts are selected. These concepts are then developed further, considering factors such as storytelling, visuals, and messaging.
Storyboards, scripts, and mood boards are created to provide a visual representation of the concept. The selected concept is then reviewed and refined, incorporating feedback from the client.
The concept development process ensures that the commercial's idea is compelling, aligns with the brand's image, and effectively communicates the desired message to the intended audience.
02
PRE-PRODUCTION
PRE-PRODUCTION
The pre-production process for a commercial involves all the planning and preparation that takes place before the actual filming begins. It starts with the initial concept development, where the creative team brainstorm ideas and create a script or storyboard. Next, the production team is assembled, including the cinematographer, camera team, and sound crew.
Locations are scouted, auditions are conducted, and the necessary permits and contracts are obtained. A production schedule is created, outlining the timeline for shooting.
Finally, any necessary props, costumes, or equipment are acquired, and rehearsals or test shots may be conducted depending on the budget. All these steps ensure that everything is in place before the cameras start rolling.
03
PRODUCTION
PRODUCTION
The production process for a commercial involves the actual filming of the spot. It begins with setting up the shooting location, ensuring that all the necessary equipment and props are in place. The director works closely with the production crew to capture the desired shots, directing the actors or models and ensuring that the script or storyboard is followed.
Lighting, sound, and camera angles are carefully considered to achieve the desired visual effects. Multiple takes may be required to get the perfect shot, and the production team works together to ensure that the footage meets the creative vision.
The production process is a collaborative effort, with everyone working together to bring the commercial to life.
04
POST-PRODUCTION
POST-PRODUCTION
The post-production process for a commercial is the stage where all the captured footage is edited and polished to create the final piece. It starts with sorting through the footage and selecting the best takes. The editor then pieces together the shots, adding any necessary visual effects, graphics, or animations. The audio is also edited, with background music, sound effects, and voiceovers synchronized with the visuals and mixed.
Color grading and correction are applied to ensure consistency and enhance the overall look of the commercial. The final edit is reviewed and approved by the client or creative team. Once approved, the commercial is rendered and exported into its final format for distribution, whether it be for television, online platforms, or other media channels. The post-production process is crucial in giving the commercial its polished and professional appearance.
WORK
LEVI STRAUSS | “WE ARE SAN FRANCISCO”
RUGGABLE “ | “GAME DAY”
SLING | “DVR”
GENESIS WORLDS | “TRAILER”
